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  A major part of the master planning process involves gathering data. This graphic shows the gathered data compiled into a Theme/Identity Map to visually demonstrate how many of the emerging themes are connected. Clicking on the gray bars at the bottom of the page reveals a couple sample data sets from the project.

 

Theme/Identity Map

 

Liabilities, Assets, Needs, Dreams (L.A.N.D.) Analysis

A L.A.N.D. analysis is a data collection tool that was used to understand what people think about Newton (L.A.N.D. stands for Liabilities, Assets, Needs and Dreams). The chart below shows what you've told us at the meetings so far, but we would love to have you add to this list. Talk to us...

 Liabilities

common themes

Assets

 
 
 
access
  downtown close to residential neighborhoods, affordable housing
 
irritation due to traffic stops
trains
history/culture/identity
appearance of corridor
interest of trains, RR, BNSF turntable/work area
negative public attitude to RR<
AMTRAK service
Depot
 
KDOT control – lack of flexibility
K-15
high traffic through area
lack of a truck route
meeting point off 2 major highways
 
not enough, not in right places
parking
studies show adequate parking
no diagonal parking on K-15
perception that it takes too long to walk from parking
employee parking using up close spaces
 
competition with outside cities
location to other cities
close enough for work/other needs
community thinks, “shop Wichita first”
Strategically located in path of progress
 
the look is blah – appearance blah
appearance
Historic district designation
appearance of rail corridor
Visual elements of iconic structures, elevators depot & mill
no "center" to downtown
 
attractive architecture, restored facades
old Dillons store area
attractive amenities- benches, planters
unsightly storefronts, facades
overhangs and awnings
unable to read "blue sky" signs
parks, green spaces
 
retail/business
prime retail occupied by offices
Growth
development shifting to south of town
most storefronts full
lack of capital
Businesses with tradition in Newton
landlords unwilling – lack of commitment by bldg. Owners
diversity of uses, businesses, interesting retail
vacant/run down upper stories
Local ownership on most businesses 
lack of meeting space for more than 50
city/county/USD/church institutions- good relations
lack of understanding customers
Nice public spaces, library, art gallery
lack of concern/interest for marketing
Education- middle school, Axtell learning center, BCAPA
Hours: not open late enough, not uniform
Business owners know customers
  
-Streets roll up on Sundays
Active chamber of commerce
  
-not open late Saturday
Proximity to North Dillons/ 12th + Main shopping area
 
programming
Good arts & educ. Institutions
Regular well-attended events through-out the year
live entertainment- theater, Mokas, Reba's, other
need unique theme or branding
thematic
Attempt for uniqueness/diversity
no driving force
Have a functional downtown
all too busy to work or dream
Active promotions committee
Visual identity of grain elevator/railroad
 
other
Homeless shelter- users in downtown area
 
people are friendly
 

 Needs

common themes

Dreams

Change attitudes
 
gateway to downtown on Broadway
access
Make downtown for peds not cars
Connections to bike/pedestrian system
bike lanes, convenient and secure bike parking 
updated stores
attractive parking garage
concrete markings for sidewalks, intersections
Aesthetic draw from parking to stores
places for people to congregate before/after events
 
RR heritage
train
Depot active
way to move traffic when trains going through
RR corridor from Broadway to 1st “green”
Change of attitudes towards trains
ability to catch train in daylight hours
Train to bring people to eat & shop from Wichita, something to put desire in peoples minds
depot for transport to Wichita, KC, Amtrak connections
keep corridor open, particularly when viewed from south 
 
City ownership of depot- use as visual, commercial focus for downtown
 
Community ownership
retail/business
Public sector campus
Education of assets to bring people here & keep them here
Dillon’s/Salvation Army turned into theme park
"everyday" or typical retail, not just bargain or niche stores
indoor venues for entertainment
Shopping trends, updated stores
Take out bank bldg. @ 6th and main, put in food court
attractions for all ages
Green space train corridor & old mill as is, nice steak house (flint hills)
Interest in change from other businesses not present at mtg. 180 invited 24here
occupied upper stories
make businesses customer friendly
outdoor venues for entertainment
Regulatory environ?? Pro-Bus? Main street prg/ CDBG,
develop more locally owned stores
compact, fully occupied downtown from 1st to 8th
develop old Dillon's into park or hotel
Increase in mix of uses- "people generators"
increase in variety, number of restaurants
Arts/cultural center
Place to purchase his needs in the downtown area. Including the general store
use downtown as first location/choice for business
community center to draw Newton Residents to downtown
 
appearance
public art work
more cleanup of properties adjacent to Main, south Main
Historic markers (for old well)
WOW!! Effect with implementation strategies
Restore area behind old mill
Safer, cleaner, stronger – make downtown look better
more green space
downtown that has look and feel that draws people
People don’t care how far they walk so make things pretty along the way
public features that encourage human interaction
attractive seating areas that match historic environment
 
Identity
identity/process
information kiosks
thinking that downtown is more than Main Street
Sunday activities
More people involved in the process
Shorter-term goals for the project
Less process more product
Build on assets
overall theme/direction that all can buy into- creates new sense of community
 
Downtown Building Owner's Focus Group

Liabilities

Train Traffic
Brick walks difficult to sweep and impossible to scoop
Bad for high heels too
Lack of a vision
Property taxes
Parking
-Marking tires when only two stalls are in use
Two hours not enough when shopping throughout downtown
Not pedestrian friendly (drivers)
Not bike friendly
Traffic
Racks(parking)
(A lot of walkers and bikers in the evenings)
Lack of action on part of City
Sprucing up
Incentives
Façade enhancements
Lighting poor off main
Sidewalks disrepair off main
Outdoor noise and trash from pubs, cussing, etc.
Lack of Greenspace for outdoor events
Speed of traffic is too high
High traffic and speeding on alleys
Speed limits not consistent with use

Assets

Few vacancies
Busier than it has been
Nice Streetscape with lights and amenities
Wide walks
Second story use (res. And business – mixed use)
Historic Recognition
Play up trains (they built this town)
Good business mix
Good interest in this process
Relatively Cleaner streets - good receptacles
Few false facades
Good cooperation
Parking

Needs

Need recycling receptacles
Common Vision, Focus, clarity of Purpose (common strategy)
Play up parking more
Employees park appropriately – not right behind or in front of businesses.
Increase quantity of full day parking spaces.
Directions to parking
Parking at courthouse (more)
Appropriate land use in right location (salvation army site for example)
Vegetation – type and location so don’t block signage.
Variety of vegetation types (planters, scale of materials, etc.)
Consistent signage and wayfinding (size, color, etc. at the curb)
Resolve bike/vehicle/pedestrian conflicts
Consolidate lighting and consistent character.
Downtown entertainment venues (outdoor and indoor)

Dreams

Bike Lanes
Elevated railroad tracks
Convert depot Harvey House Restaurant and Train Museum
Use old Bank of America site – redevelop as outdoor venue space (community
greenspace) Farmers Market possibility. (Get bank to donate it to City)
Activity on the street – sidewalk sales, mobile kiosks, etc.
Music Festival